Apparently it didn’t go all too well.
Earlier during last year, the former president of Nintendo America, revealed an incredible story that happened while he was still working on the gaming giant. Specifically, speaking on the podcast Talking Games With Reggie and Harold, Reggie Fils-Aime revealed that at one of the E3’s many years ago, he was approached by the famous singer Kanye West. The rapper wanted to work with Nintendo to create a game.
West came to the Nintendo booth at E3 with his wife, Kim Kardashian, talking for a while with the legendary game designer Shigeru Miyamoto. He then asked to speak with Reggie about a possible collaboration and after the high-ranking Nintendo executive listened to him, he tried to deny him as politely as possible. How could he be so Heartless?
This is what Reggie said during the podcast:
“Among other things, we talked about what he was planning, experimenting with a concept for a video game. He wanted to hear impressions about it. So he came up to me and said, “I want to work with Nintendo.” We had so many different projects going on at Nintendo back then that the chance to work with Kanye just didn’t exist.
So I had to find a way to politely rule out the possibility of working with him. I told him: “Kanye, you do not want to work with us because we are tough, we are very difficult. All we do is push for the best possible content. We are not the type of partner you would like to work with. ‘ So he looks at me and says, “Reggie, you are exactly the partner I am looking for, for that very reason.” And then I thought: “Oh my God” …”
This story has come to the surface just now. Reggie even commented on the event again, following his relevant tweet:
If you liked this “behind the scene” story, go back and listen to all of the episodes of Talking Games with Reggie and Harold. And donate to get all the special content we recorded. The content is great, and it’s for a worthy cause! https://t.co/rqcgeMASGt— Reggie Fils-Aime (@Reggie) December 30, 2020
We have to admit that a good bunch of people would be very curious to see what Kanye could’ve come up with. He is constantly praised for his musical creativity, but it looks like that’s not quite what Nintendo was looking for at the time.